How To Segment Your Nonprofit Email List and Have Your Most Successful Year Yet
Email list segmentation is a way to maximize your impact and deliver highly-relevant content that spurs your readers to action. Sending targeted messages can help ensure your subscribers are receiving content they're genuinely interested in—and they’ll be more likely to follow through on your CTA as a result.
Why You Should Kick Your Fears About Email Fundraising to the Curb
Email is an essential part of a successful year-end fundraising campaign. But there are some common fears that keep nonprofits hesitant to dive into the world of email fundraising, including donor age and the dreaded unsubscribe, and just not knowing what to write. Here’s why you should kick those fears to the curb.
Build an Email List for Your Nonprofit With These Five Easy Strategies
It might seem like email marketing should be a thing of the past – after all, we all get so many emails every day. But in reality, it’s the most effective way to grow a base of supporters and communicate with them. And it comes with a return on investment of 4,200 percent. (Yep! You read that correctly!) To maximize...
5 New Books on Nonprofit Marketing You Definitely Don’t Want To Miss
Marketing strategy is a must-have for any business – and mission-based nonprofit organizations are no exception! Especially in a digital world that moves as fast as ours does. Here are five must-read books on nonprofit marketing so you can learn everything from how to make the most of social media to – you guessed it!
Why It’s So Important for Nonprofits To Understand the Basics of SEO
In a global world, digital fundraising for nonprofits can span states – even continents! So it’s more important than ever that your organization’s website is optimized and easy to find. Learn more about SEO basics for nonprofit organizations and exactly how to get in front of more supporters than ever before.