SEO Basics for Nonprofits: How to Use the Most Important On-Page Factors
On-page SEO refers to what’s actually on your website – everything from content and keywords to elements like images, links, titles, descriptions, and how to use headings for search engine optimization. Let’s take a look at exactly what you should be including on every page to attract people to your site.
4 Critical Things You Should Never Leave Out of Your Nonprofit Employee Handbook
Employee handbooks are useful for nonprofits because they provide both guidance for decision-making and grounds for policy enforcement, if necessary. Some courts have even ruled that handbooks can act as contracts between employers and employees – but only if they’re thoughtfully and properly compiled.
Free Virtual Backgrounds For Zoom Conferences
Working from home has become the new norm for millions of people across the world right now. Many of us are keeping in touch via video conferencing software such as Zoom. That means that the people you work with or are conferencing with can now see the inside of your living space if you are working from home because of
Communicating With Donors During Crisis
Before doling out advice on what to say to donors during times of crisis, I want to be sure you know the one thing you shouldn’t say . . . NOTHING! Historically, nonprofit organizations who went silent during a catastrophic event fared much worse once the crisis had passed. Unless the core reason your organization...
Year-End Fundraising And Your Nonprofit Website
Can you believe that the end of the year giving season is upon us? Have you planned your year-end appeal? Remember, 30% of all giving happens in December! There can be no doubt that 2020 brings some interesting and unique challenges, from the COVID-19 pandemic to the election season, but that 30% figure is not...
Social Media for Nonprofits: Best Practices
There is no doubt that social media is a powerful tool for growing your nonprofit's supporters. No matter what your mission is, social media levels the playing field for all nonprofits by providing opportunities for you to champion your cause. Using social media is an easy way to show your nonprofit's fantastic work...