How To Segment Your Nonprofit Email List and Have Your Most Successful Year Yet
Email list segmentation is a way to maximize your impact and deliver highly-relevant content that spurs your readers to action. Sending targeted messages can help ensure your subscribers are receiving content they're genuinely interested in—and they’ll be more likely to follow through on your CTA as a result.
Three Simple Ways To Keep Your Donor Data Safe
At best, a data breach is an embarrassing thing to have to explain to donors and supporters. At worst, it can be catastrophic for your organization’s finances and reputation. Keeping your donor data safe is essential. Here are three simple ways to make that happen—even if you don’t have a dedicated IT team!
The Best Nonprofit Annual Reports Have These 4 Things in Common
Annual reports are a way for your nonprofit to communicate with transparency about your programs and finances... All while bragging about the amazing work you've done in your community! And while they come in many different shapes and sizes, the best nonprofit annual reports have these four things in common.
Do These Four Things for Donor Thank-You Letters That WOW
Retaining existing donors is less expensive than consistently working to bring in new ones, so investing in a robust stewardship program is a great idea. Thank-you letters are a cornerstone of any good donor program. Here are four things you can do to make sure your donor thank-you letters stand out from the rest.
Why You Should Kick Your Fears About Email Fundraising to the Curb
Email is an essential part of a successful year-end fundraising campaign. But there are some common fears that keep nonprofits hesitant to dive into the world of email fundraising, including donor age and the dreaded unsubscribe, and just not knowing what to write. Here’s why you should kick those fears to the curb.
How Your Nonprofit Can Make the Most of Peer-to-Peer Fundraising on Facebook
Facebook’s fundraising tools for nonprofits include peer-to-peer (P2P) capability in the form of individual fundraisers. Facebook fundraisers are easy for users to create on their own, and they've become popular across the platform. Here’s how your organization can make the most of this great new feature.
How To Hook the Perfect Major Donor for Your Matching Gift Campaign
Nonprofits are often tasked with "doing more with less." As need rises and the funding landscape shifts time and again, it's more important than ever that organizations diversify their revenue streams – and matching gift campaigns are a slam dunk when it comes to making your funding stretch further and further.
How To Harness the Magic of Corporate Matching Gift Programs
Corporate matching gift programs are a system through which a company commits to matching the donations their employees make to eligible organizations. These programs are a huge opportunity for your nonprofit to increase the impact of individual donations – but comparatively few nonprofits take advantage of them.