How To Segment Your Nonprofit Email List and Have Your Most Successful Year Yet
Email list segmentation is a way to maximize your impact and deliver highly-relevant content that spurs your readers to action. Sending targeted messages can help ensure your subscribers are receiving content they're genuinely interested in—and they’ll be more likely to follow through on your CTA as a result.
The Best Nonprofit Annual Reports Have These 4 Things in Common
Annual reports are a way for your nonprofit to communicate with transparency about your programs and finances... All while bragging about the amazing work you've done in your community! And while they come in many different shapes and sizes, the best nonprofit annual reports have these four things in common.
Do These Four Things for Donor Thank-You Letters That WOW
Retaining existing donors is less expensive than consistently working to bring in new ones, so investing in a robust stewardship program is a great idea. Thank-you letters are a cornerstone of any good donor program. Here are four things you can do to make sure your donor thank-you letters stand out from the rest.
Why You Should Kick Your Fears About Email Fundraising to the Curb
Email is an essential part of a successful year-end fundraising campaign. But there are some common fears that keep nonprofits hesitant to dive into the world of email fundraising, including donor age and the dreaded unsubscribe, and just not knowing what to write. Here’s why you should kick those fears to the curb.
How To Hook the Perfect Major Donor for Your Matching Gift Campaign
Nonprofits are often tasked with "doing more with less." As need rises and the funding landscape shifts time and again, it's more important than ever that organizations diversify their revenue streams – and matching gift campaigns are a slam dunk when it comes to making your funding stretch further and further.
How To Write Mission and Vision Statements That Stand the Test of Time
As a nonprofit, your mission and vision statements are two crucial assets to your organization. They serve as the basis for your programs, evaluation, and case for support, as well. So how do you write these essential statements, and what’s the difference between writing them as a new nonprofit and down the line?
5 Things You Need To Be Successful on Giving Tuesday
Giving Tuesday has become a wildly popular event, and that’s great news for the nonprofit sector. But small and newer nonprofits often get lost in the hubbub, overshadowed by larger organizations. With the right preparation, creativity, and messaging, your organization can enjoy a great Giving Tuesday.
SEO Basics for Nonprofits: How to Use the Most Important On-Page Factors
On-page SEO refers to what’s actually on your website – everything from content and keywords to elements like images, links, titles, descriptions, and how to use headings for search engine optimization. Let’s take a look at exactly what you should be including on every page to attract people to your site.